We “do the right thing” at all costs.

The learning never stops – we are curious to get many layers deep.

We stick to the plan but are open to pivoting as the information around us changes.

We make decisions for the long term but are comfortable acting decisively with the information we have.

We have a lean mentality – we don’t spend time, energy, or money frivolously, but we get the big things right and spend what we need to do so.